# Learning Hub ###### Practical SEO resources to help your team succeed ### [The Complete Strategy Guide to Reducing Churn & Increasing Client Retention For SEO Agencies](/content/learning-hub/the-complete-strategy-guide-to-reducing-churn-increasing-client-retention-for-seo-agencies/index.html) Cosmin Negrescu February 21, 2025 The life of an agency-side SEO is frantic, rewarding and filled with ups and downs. In the background, agency leaders, like you, play a balancing act between spending time on… [Read more](/content/learning-hub/the-complete-strategy-guide-to-reducing-churn-increasing-client-retention-for-seo-agencies/index.html) ### [We Tracked Daily Rankings Across 898 Active SEO Portfolios. Here’s How Much Positions Actually Move.](/content/learning-hub/dynamic-depth-crawling-research/index.html) Cosmin Negrescu May 12, 2026 Daily ranking data from 898 active SEO portfolios shows that positions 11–50 are up to 22× more volatile than the top 3, and that 1 in 5 drops on a… [Read more](/content/learning-hub/dynamic-depth-crawling-research/index.html) ### [Optimize for AI Overviews: The Ultimate Guide to Ranking in Google’s AI-Powered Search (Plus AI SEO Tools)](/content/learning-hub/optimize-for-ai-overviews-the-ultimate-guide-to-ranking-in-googles-ai-powered-search-plus-ai-seo-tools/index.html) Cosmin Negrescu September 22, 2025 As Google increasingly relies on AI to deliver concise answers, understanding how to optimize for AI Overviews is no longer optional; it’s essential. This guide dives deep into the world of AI SEO,… [Read more](/content/learning-hub/optimize-for-ai-overviews-the-ultimate-guide-to-ranking-in-googles-ai-powered-search-plus-ai-seo-tools/index.html) ### [AI Overviews Ranking Factors: How to Rank in Google’s AI Search Results](/content/learning-hub/ai-overviews-ranking-factors-how-to-rank-in-googles-ai-search-results/index.html) Cosmin Negrescu September 22, 2025 Ever noticed how Google’s search results are becoming more like a conversation? That’s thanks to AI overviews, Google’s innovative way of delivering information right in the search results. Think of ai overview… [Read more](/content/learning-hub/ai-overviews-ranking-factors-how-to-rank-in-googles-ai-search-results/index.html) ### [AI Overviews Content Strategy: How to Optimize for Google’s AI in SEO and Content Marketing](/content/learning-hub/ai-overviews-content-strategy-how-to-optimize-for-googles-ai-in-seo-and-content-marketing/index.html) Cosmin Negrescu September 22, 2025 Google’s AI Overviews are rewriting SEO. Nearly half of the sites cited in them don’t even rank in the top 10. That means smaller brands suddenly have a shot at visibility.… [Read more](/content/learning-hub/ai-overviews-content-strategy-how-to-optimize-for-googles-ai-in-seo-and-content-marketing/index.html) ### [Why You Should Track the Same Keywords for SEO (Google) and GEO (AI Search)](/content/learning-hub/why-you-should-track-the-same-keywords-for-seo-google-and-geo-ai-search/index.html) Cosmin Negrescu July 8, 2025 With the rise of AI Overviews and chatbots like ChatGPT, the question on every digital marketer’s mind is: “How does this change our keyword strategy?” Many assume that conversational AI… [Read more](/content/learning-hub/why-you-should-track-the-same-keywords-for-seo-google-and-geo-ai-search/index.html) ### [Playbook: Using SEOmonitor to minimise Paid Search cannibalisation](/content/learning-hub/playbook-using-seomonitor-to-minimise-paid-search-cannibalisation/index.html) Cosmin Negrescu April 11, 2025 In this playbook, we’ll walk you through creating a fully automated solution that dynamically adjusts your bidding—helping you avoid PPC and SEO cannibalisation and get the most out of your… [Read more](/content/learning-hub/playbook-using-seomonitor-to-minimise-paid-search-cannibalisation/index.html) ### [50 Ways to Use LLMs for SEO in 50 Minutes](/content/learning-hub/50-ways-to-use-llms-for-seo-in-50-minutes-key-takeaways/index.html) Cosmin Negrescu March 25, 2025 On March 13, 2025, we hosted a live session where we explored 50 ways to use Large Language Models (LLMs) to enhance your SEO strategy in just 50 minutes. If… [Read more](/content/learning-hub/50-ways-to-use-llms-for-seo-in-50-minutes-key-takeaways/index.html) ### [The Perfect SEO Content Brief Template](/content/learning-hub/the-perfect-seo-content-brief-template/index.html) Cosmin Negrescu March 7, 2025 A content brief is an indispensable strategic document that guides writers and content creators in producing SEO-optimized content.  We’re about to talk through what makes a great content brief, things… [Read more](/content/learning-hub/the-perfect-seo-content-brief-template/index.html) ### [How to Segment Branded vs Non-Branded Traffic for SEO](/content/learning-hub/how-to-segment-branded-vs-non-branded-traffic-for-seo/index.html) Cosmin Negrescu February 26, 2025 This guide explains how to separate branded from non-branded traffic and optimise your SEO strategy accordingly. It provides concrete, step-by-step instructions for both using SEOmonitor and, in case you’re stuck… [Read more](/content/learning-hub/how-to-segment-branded-vs-non-branded-traffic-for-seo/index.html) ### [SEO Specialist Job Description: Essential Skills and Responsibilities](/content/learning-hub/seo-specialist-job-description-essential-skills-and-responsibilities/index.html) Cosmin Negrescu November 29, 2024 An SEO specialist is a digital marketing professional who optimizes websites to improve their visibility in search engine results pages (SERPs). These experts play a vital role in today’s online… [Read more](/content/learning-hub/seo-specialist-job-description-essential-skills-and-responsibilities/index.html) ### [Keyword Gap Analysis – Unlocking SEO Opportunities](/content/learning-hub/keyword-gap-analysis-unlocking-seo-opportunities/index.html) Cosmin Negrescu November 29, 2024 Keyword gap analysis is a strategic SEO process that compares your website’s ranking keywords against those of your competitors. The goal is to identify keyword gaps – keywords that your… [Read more](/content/learning-hub/keyword-gap-analysis-unlocking-seo-opportunities/index.html) ### [Keyword cannibalization – Understanding and fixing SEO conflicts](/content/learning-hub/keyword-cannibalization-understanding-and-fixing-seo-conflicts/index.html) Cosmin Negrescu November 26, 2024 Have you ever wondered why some of your web pages aren’t ranking as well as they should? The culprit might be keyword cannibalization. This SEO issue occurs when multiple pages… [Read more](/content/learning-hub/keyword-cannibalization-understanding-and-fixing-seo-conflicts/index.html)